Warner’s Macaroni Barn Advertising – New York
What was Warner’s Macaroni?
While researching this weathered old advertising barn I’d seen, I inadvertently fell down a macaroni shaped rabbit hole. It’s funny how that happens when you try to find out more about the things you see while out exploring.
Warner’s Macaroni was a brand of dry pasta produced by Joseph Warner in the late 1800s and early 1900s. At the time, pasta was not as common as it is today in the United States. Warner saw an opportunity and he began producing macaroni and other types of pasta.
Warner’s Macaroni quickly became a popular brand. In the late 1800s and early 1900s, the company ran numerous print advertisements in newspapers and magazines to promote its products. They also used barn advertising in more rural areas.
Warner’s Macaroni – An OG in the Macaroni Game
Despite its early success, the Warner’s Macaroni company faced stiff competition from other pasta makers in the early 20th century.[take a deep breath] Okay… Based on what I found ~ Warner’s Macaroni eventually merged with another New York pasta company and became The Hotaling-Warner Macaroni Company. That company was then acquired by the American Macaroni Manufacturing Company from Brooklyn in the mid-1920’s. Then in the 1940’s that company was bought by Nabisco, who ultimately merged with Kraft Foods in 2000. So this ole barn is like – the gran’pappy of Kraft Mac. Go figure!
Unfortunately what I cannot find is the location of the barn on Google Maps. It was one of those serendipitous discoveries and I don’t have a pin for it. The best I can tell from the photo timing on my camera roll is that the barn is somewhere within a half an hour of the Colliersville, NY post office and the Cherry Valley Bookstore. I passed it on my way to The Tepee in Cherry Valley, NY.[edit – 02/22/23]
A big thanks to Skip for the coordinates on the barn!