This ghost ad can be seen on Wheeler Street in Hancock, NY.
Another ride, another roadside thing, another rabbit hole to fall down and research. Other than being able to confidently make out “Fletcher’s” I wasn’t quite sure what the ad was for. When an ad isn’t for something i’ve seen previously, often I have to go home and darken up a photo to look for clues. For example, the ad for Greenback Tobacco from Lincoln, Illinois was unreadable to me without altering the picture.
After some tweaking, I realized this ad says:
Children Cry for Cha. H. Fletcher’s Castoria
Apparently Fletcher’s Castoria was a well-advertised children’s laxative at the turn of the 20th century.
Bathroom Reading on Fletcher’s Castoria:
- The Victoria Advocate – Jan 12, 1912
- Forgotten New York – A Castoria Story
- Fletcher’s Laxative – Wikipedia