Is the Motorcycle Spokesmodel a Necessary Evil?
During our visit to the bike show over the weekend, we saw a lot of beautiful spokesmodel types representing different manufacturers and vendors. Some just stood around looking sexy and others… well, they were apparently coached to speak to people.
I witnessed one particular exchange that was completely cringe-worthy. When asked questions about the bikes on display the young lady must have been recalling what she memorized on the cab ride over. It was apparent that she didn’t really know anything about the motorcycles she was standing amongst.
“Wow, what’s the top speed on that?”
Oh, brother. Well, are you asking or telling?
As a woman, I am more impressed by other women who kick some ass. Women who are out there doing something. Women who are out there adventuring, wrenching and you know… RIDING! Doing the thing that this show was about. Those are the types of broads who give me something to aspire to, give me courage and lead by example. That’s what I identify with.
My question is this: Wouldn’t you rather speak to someone who REALLY knows about the bikes and isn’t just there to look beautiful?