While traveling through the city of Richmond, Virginia I saw this beautiful multi-layered Coca-Cola ghost sign.
The city of Richmond, Virginia is one of America’s oldest cities. It is the home to an incredibly large variety of modern street art. There are dozens of beautiful murals peppered around the city, thanks to the Richmond Mural Project.
And as an old city that has been densely populated and rich in industrial history, it is also ripe with advertising ghost signs of yesteryear. You will find them graces the facades of, in some cases, centuries-old buildings.
You could spend ages exploring and documenting what the city of Richmond has to offer.
Alas, in the early autumn of 2018, I was just riding through town on my way south. I didn’t have very much time to spend looking around. But, I did manage to snap a few photos like this one – a lovely Coca-Cola ghost sign paired with a modern portrait mural. Good old serendipity struck again. Lucky me.
There is something particularly sweet about stumbling across things that you love versus seeking them out. It’s like uncovering a treasure.
Coca-Cola began using the slogan “Delicious and Refreshing” as part of their first advertisement in 1886. You can see that slogan featured here on this ghost.
Also visible are the phrases “Relieves Fatigue”,”5¢”, “Sold Everywhere” and “Drink Coca-Cola.”
The slogans in Coca-Cola ads can sometimes help to zero in on the age of the piece. For example, the word “Drink” being placed above the logo came into use in the mid-1920’s. In addition the Spencerian script of the logo can also be a clue to assessing age.
Visit this Coca-Cola Ghost Sign
Coca-Cola Ghost Ad Location:
2100 E Main St, Richmond, VA 23223
(on the side of Whisk Bakery)