Tag: maxwell-house

Better Hurry – These Newburgh Ghost Signs Won’t Last Forever!

Better Hurry – These Newburgh Ghost Signs Won’t Last Forever!

Hunting for Newburg Ghost Ads

The town of Newburgh, New York isn’t exactly what you’d call a motorcycle destination. At least not for pleasure riding, anyway. It’s a once-grand city that languished for decades in decline and now has an ember of resurrection starting to glow.

Cities like Newburgh, whose heyday has long since passed, are great places to hunt for ghost signs. That’s why I found myself riding through its streets.

One of the upsides of using a motorcycle for these trips is that motorcycle is easy to park, quick to get in and out of and around traffic and can present itself as non-threatening. Especially in the case of the Bonneville. That bike is downright polite.

Large Scale Uneeda Biscuit Sign

Over the past couple of years, I’ve seen quite a few Uneeda Biscuit ghost signs, in several different states. Whenever I do, I’ll think to myself, “yeah, I kinda do need a biscuit.” It’s kind of like an inside joke I tell myself. Perhaps the inside-est of all jokes.

Fuzzygalore Uneeda Biscuit Ghost Ad Newburgh, NY

The King of Wheat Foods
Uneeda Biscuit
5¢ Sold only in Packages 5¢
National Biscuit Company

Maxwell House Coffee – Gold Medal Flour

This two-fer is a bit hard to make out – one layer is a Gold Medal Flour ad, and the other a Maxwell House coffee ad. Gold Medal Flour is another popular sight, but I’ve only ever seen one other Maxwell House coffee ad.

“Good to the last drop…” Did you sing the jingle? I did. I’m showing my age.

Fuzzygalore Maxwell House Coffee Ghost Ad Newburgh, NY

Another Uneeda Biscuit Ghost Sign

The National Soda Cracker

Fuzzygalore Uneeda Biscuit Ghost Ad Newburgh, NY

Gold Medal Flour – Jap-A-Lac

Jap-A-Lac is new to me. Apparently, it was varnish, stain, and enamel made by the Glidden Varnish Company. You learn something new every day.

Though I couldn’t get a very good view of this ghost, we can see it is Jap-A-Lac and Gold Medal Flour.

Gold Medal Flour Ghost Sign

Jap-A-Lac – Gold Medal Flour

Another Jap-A-Lac and Gold Medal Flour two-fer. I was able to make out most of the writing, but the top and third lines in yellow on the upper right escape me.

Jap-A-Lac Gold Medal Flour Ghost Sign

Jap-A-Lac
In the Green Can
10 Enamel Colors


Newburgh Ghost Signs are Plentiful

This handful of signs were all on Liberty Street, save for the Maxwell House. There are probably more just waiting to be seen. I hope to get back to look around some more!

Google Maps Streetview


Do you have any tips?

Do you know of a town or city with a lot of ghost signs? I’d love to hear about it. Please comment below!

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