Category: Coca-Cola

Photo: Coca-Cola Ghost Sign – Richmond, Virginia

Photo: Coca-Cola Ghost Sign – Richmond, Virginia

While traveling through the city of Richmond, Virginia I saw this beautiful multi-layered Coca-Cola ghost sign.

Coca-Cola ghost sign on E. Main Street in Richmond, Virginia

The city of Richmond, Virginia is one of America’s oldest cities. It is the home to an incredibly large variety of modern street art. There are dozens of beautiful murals peppered around the city, thanks to the Richmond Mural Project.

And as an old city that has been densely populated and rich in industrial history, it is also ripe with advertising ghost signs of yesteryear. You will find them graces the facades of, in some cases, centuries-old buildings.

You could spend ages exploring and documenting what the city of Richmond has to offer.

Alas, in the early autumn of 2018, I was just riding through town on my way south. I didn’t have very much time to spend looking around. But, I did manage to snap a few photos like this one – a lovely Coca-Cola ghost sign paired with a modern portrait mural. Good old serendipity struck again. Lucky me.

There is something particularly sweet about stumbling across things that you love versus seeking them out. It’s like uncovering a treasure.

Coca-Cola Advertisements

Coca-Cola began using the slogan “Delicious and Refreshing” as part of their first advertisement in 1886. You can see that slogan featured here on this ghost.

Also visible are the phrases “Relieves Fatigue”,”5¢”, “Sold Everywhere” and “Drink Coca-Cola.”

The slogans in Coca-Cola ads can sometimes help to zero in on the age of the piece. For example, the word “Drink” being placed above the logo came into use in the mid-1920’s. In addition the Spencerian script of the logo can also be a clue to assessing age.

Visit this Coca-Cola Ghost Sign

Coca-Cola Ghost Ad Location:
2100 E Main St, Richmond, VA 23223
(on the side of Whisk Bakery)
Google Maps

A Gorgeous Coca-Cola Ghost Sign in York, Pennsylvania

A Gorgeous Coca-Cola Ghost Sign in York, Pennsylvania

I’m pretty sure I became aware of this ghost sign in York, Pennsylvania from reading Wendyvee’s great blog, Roadside Wonders. It’s been pinned on my Google Map for years.

When I pulled up to take pictures, a man across the street stood and watched me with a big smile on. I wonder if people who live with such things day in, day out, even notice them anymore. Or, do they become a source of neighborhood pride? Probably both.

Location:
York, Pennsylvania
https://goo.gl/maps/bjvdKhN9ViB2

Gorgeous Coca-Cola and Mail Pouch Ghost of Winchester, Virginia

Gorgeous Coca-Cola and Mail Pouch Ghost of Winchester, Virginia

File this firmly under the Things I Love category.

clicky-clicky for enlargey

I first got wind of this ghost while scrolling through states on Dr. Ken Jones’ fantastic American Ghosts site. It is an awesome resource for adding punctuation marks to my rides.

clicky-clicky for enlargey

What I particularly love, beside the combination of the two brands is that the Mail Pouch ad has the circular seal-like image with a mail pouch on it. Most of the ads I see do not.

This is an example of a more legible version from Carnegie, Pa.

Often I find that photos will allow me to see things about these ads that the naked eye does not. That means I get to keep discovering long after my visit.

Location:
Winchester, VA 22601
https://goo.gl/maps/Jo8ZEukPbKs

Two Coca-Cola Ghost Signs Spotted

Two Coca-Cola Ghost Signs Spotted

Though I don’t drink soda or smoke, I do have an affinity for tobacco and soda wall advertising. Whenever I see a Coca-Cola ghost ad, it feels like a win for the day.

Previously I posted a few ghost ads that I saw in Middletown, New York. One that I left out of that post was this lovely 2-sided dame from Union Street.

Delicious and Refreshing
Relieves Fatigue
Drink Coca-Cola
5¢ Sold Everywhere 5¢

One side of the building is now covered in vines and ivy. Just based on the “Co,” I wish I knew the condition of the rest of the words hiding below that creeping jungle.

Coca-Cola Ghost Ad
Union Street
Middletown, NY
https://goo.gl/maps/BiRmq8kctNR2


This Coca-Cola ghost spotted in Phillipsburg, NJ a few weeks ago, also has a Bull Durham Tobacco layer for a nice one, two punch.

Drink Coca-Cola
Delicious and Refreshing

Morris St
Phillipsburg, NJ
https://goo.gl/maps/wVKHsjkzDos

Fading Away – Renovo, Pennsylvania Ghost Ads

Fading Away – Renovo, Pennsylvania Ghost Ads

I’ve passed through Renovo a few times over the last couple years. Each time I’ve stopped to snap a photo of the Mail Pouch Tobacco ad on the corner of Huron and 11th. The fade progression is clear in the pictures.

Considering the weather and the blazing sun that batters these buildings year in year out, the paint hangs on for a long time. It seems like it must reach a critical turning point where the colors and sharpness start to go very quickly.

On my first pass through town in February 2009, I snapped the Mail Pouch ad on the corner of 11th & Huron:

In June of 2014, I drove through Renovo and stopped for a quick picture of the Mail Pouch ad. There was definitely some fade compared to 2009.

Passing through town in June 2017, I stopped for the ad once again. Fading away…

The corner of Erie & 5th has a Mail Pouch and a Coca-Cola ghost two-fer. The first time I saw both, they were already quite faded. The change in their condition is less obvious to me. The photos are from June 2014 and June 2017 respectively for these two.

Coca-Cola is hangin’ on by a thread.

This Mail Pouch on the upper part of the building at 5th and Erie already had significant fade in 2014. Below it to the left also hung a nifty plastic RC Cola sign. Another throwback.

By the time I stopped again in June 2017, not much has changed in the fading but the plastic RC Cola sign is now gone. I like to think it is happily hanging in a room where someone loves it versus laying broken in a dump.

The wishful part of me wants these nostalgic gems to last forever. But I know that won’t happen. I guess I’ll just have to keep riding around, taking photos and making memories.

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