Fading Away – Renovo, Pennsylvania Ghost Ads

Fading Away – Renovo, Pennsylvania Ghost Ads

I’ve passed through Renovo a few times over the last couple years. Each time I’ve stopped to snap a photo of the Mail Pouch Tobacco ad on the corner of Huron and 11th. The fade progression is clear in the pictures.

Considering the weather and the blazing sun that batters these buildings year in year out, the paint hangs on for a long time. It seems like it must reach a critical turning point where the colors and sharpness start to go very quickly.

On my first pass through town in February 2009, I snapped the Mail Pouch ad on the corner of 11th & Huron:

In June of 2014, I drove through Renovo and stopped for a quick picture of the Mail Pouch ad. There was definitely some fade compared to 2009.

Passing through town in June 2017, I stopped for the ad once again. Fading away…

The corner of Erie & 5th has a Mail Pouch and a Coca-Cola ghost two-fer. The first time I saw both, they were already quite faded. The change in their condition is less obvious to me. The photos are from June 2014 and June 2017 respectively for these two.

Coca-Cola is hangin’ on by a thread.

This Mail Pouch on the upper part of the building at 5th and Erie already had significant fade in 2014. Below it to the left also hung a nifty plastic RC Cola sign. Another throwback.

By the time I stopped again in June 2017, not much has changed in the fading but the plastic RC Cola sign is now gone. I like to think it is happily hanging in a room where someone loves it versus laying broken in a dump.

The wishful part of me wants these nostalgic gems to last forever. But I know that won’t happen. I guess I’ll just have to keep riding around, taking photos and making memories.

4 Replies to “Fading Away – Renovo, Pennsylvania Ghost Ads”

  1. You can take comfort knowing you’ve captured the images to share and preserve. They will live on, albeit digitally. Bob

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